Job Description

Head of ECommerce

Department: eCommerce

Reports To: Chief Growth Officer

Location: San Diego, CA / On-site

Compensation: $150K base + performance bonus; $175K+ total compensation

Role Type: Full-Time

Role Overview

Intelligent Blends is seeking a Head of eCommerce to lead the day-to-day operation and performance of our omnichannel digital business across Amazon, Shopify, Walmart, Sam’s Club, TikTok Shop, and other marketplace and retailer.com channels.

This is a senior, hands-on operating role — effectively the GM of our eCommerce business. Working closely with the Chief Growth Officer and Executive team, this leader will translate growth strategy into execution, owning day-to-day revenue, profitability, team performance, and operational excellence across the portfolio.

The right candidate combines strong leadership and commercial judgment with the ability to stay close to the numbers, identify opportunities quickly, and drive accountability and results.

Key Responsibilities

eCommerce Leadership & Growth

● Own day-to-day performance and growth across Amazon, Shopify, Walmart Marketplace, Sam’s

Club, TikTok Shop, Target.com, Costco.com, Thrive Market, iHerb, and future digital channels.

● Own revenue, profitability, contribution margin, and overall channel performance

● Develop and execute strategies across customer acquisition, retention, subscriptions,

merchandising, conversion, pricing, promotions, and assortment

● Maintain a detailed understanding of channel and brand performance, identifying

opportunities and issues early and driving action

● Lead product launches, promotional events, marketplace initiatives, and growth projects

● Drive expansion across marketplaces, retailer.com partners, and international channels

● Partner with Finance, Operations, Supply Chain, Retail Sales, and Executive Leadership

on planning and execution

● Annual and quarterly planning, forecasting, budgeting, and business reviews

Team Leadership & Execution

● Lead and develop a high-performing eCommerce organization spanning Growth Marketing,

Marketplace, Retention, eCommerce Operations, Creative, and more.

● Establish clear priorities, KPIs, ownership, accountability, and operating rhythms

● Stay closely connected to day-to-day execution while empowering channel owners to

perform

● Review performance, remove roadblocks, and help the team solve complex problems

● Develop and retain strong talent while building a high-performance culture

● Ensure projects move effectively from strategy through execution

● Step directly into high-priority initiatives when additional leadership or execution is

needed

Financial & Operational Performance

● Co-own the eCommerce P&L and maintain strong visibility into the metrics and operating drivers

behind the business, including:

● Revenue, profitability, and contribution margin

● ACOS, TACOS, MER, ROAS, and advertising efficiency

● Customer acquisition, retention, lifetime value, and subscription growth

● Conversion rate, AOV, merchandising, and promotional effectiveness

● Forecasting, inventory planning, and in-stock performance

● Channel and product-level economics

● Partner closely with the CGO, Finance, and Operations to improve forecasting, inventory

planning, investment decisions, resource allocation, and long-term unit economics.

● Own the operating cadence of the eCommerce organization, including KPI reporting, business

reviews, launch and promotional execution, cross-functional planning, process improvement,

and resolution of operational bottlenecks.

AI & Operational Innovation

AI is increasingly embedded in how Intelligent Blends ECommerce operates. The Head of

ECommerce will actively use and help advance AI across the organization by:

● Incorporating AI tools and AI agents into everyday workflows

● Using AI to improve analysis, reporting, forecasting, execution, and decision-making

● Identifying opportunities to automate repetitive work and increase operational leverage

● Helping team adopt AI while applying strong business judgment and human oversight

● Evaluating emerging technologies that can improve performance and scalability

Ideal Candidate

● 6–10+ years of progressive eCommerce experience with meaningful digital P&L

responsibility

● Experience leading and scaling an eight-figure omnichannel eCommerce business, with

the ability to operate effectively at nine-figure scale

● Proven hands-on operator with a track record of driving both strategy and execution

● Deep Amazon Seller and marketplace expertise

● Strong Shopify/DTC experience across acquisition, merchandising, lifecycle marketing,

subscriptions, and conversion optimization

● Experience in CPG, food & beverage, coffee, supplements, or wellness preferred

● Strong command of advertising economics, forecasting, inventory planning, financials

● Highly analytical and comfortable working directly with data and performance metrics

● Strong ownership mentality with the ability to identify problems and drive resolution

● Comfortable moving between strategy, leadership, analysis, and hands-on execution

● Comfortable operating in a fast-paced, entrepreneurial environment with ambitious

growth goals

● Strong AI literacy and experience using AI tools, agents, automation in day-to-day work

What Success Looks Like

The Head of ECommerce knows the business deeply: the numbers, what is driving them, where

the opportunities are, and where intervention is needed. They help develop a strong team while

remaining in the weeds on the work to ensure priorities translate into execution.

Success means building a more scalable, accountable, and high-performing eCommerce

organization while translating CGO and leadership priorities into strong execution that drives

sustained growth and profitability across Intelligent Blends’ brands and digital channels.

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